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Nobel Trees seem to have a spirit and a soul, an Energy drawn from the Earth that radiates,comforts and protects. Oud develops within the heartwood of these trees. A process that can be compared to an Oyster making a pearl. It happends rarely. Which is why Oud is more costly than gold. Its perfume is unique rich, deep, strong and intense. It must be used carefully, and by very skilled perfumers to be kept from overpowering the fragrance noted it is blended with. ,Oud du Jour is a Masters creation, where its many ingredients are seamlessly integrated with the rich Oud into a magnificent, soft and sunny perfume. It remains a beautiful and dircreet companion all day long without either overwhelming, nor disappearing.